Guides

Step-by-step guides to the work we do

Practical walkthroughs you can follow yourself — how the work is actually done, not just what it is. Written by the people who do it.

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How to decide whether you need a website or a web app

A decision framework for working out whether your problem needs pages and content, a custom application, or an off-the-shelf tool alongside an ordinary website.

7 min read

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How to prepare your content and photography before a website build

What to gather and write before a build starts — and why unprepared content, not development, is what delays most website projects.

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How to get your business mentioned on other websites

Practical routes to earning mentions and links from other sites — directories, local press, suppliers, sponsorship and communities — without buying links or sending cold outreach nobody answers.

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How to write FAQs that answer real questions

How to build an FAQ section from questions customers genuinely ask, write answers that can stand alone, and mark them up so search engines and AI assistants can quote them.

6 min read

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How to set up Google Search Console and understand what it tells you

Setting up Search Console, submitting a sitemap, and reading the four reports that matter — so you can see what people search before they reach you and which pages Google has trouble with.

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How to plan your website structure before anyone designs it

A method for working out what pages your site needs and how they connect, using the questions your customers actually ask — done before any design work starts.

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How to write a brief for a new website

What to put in a website brief so the quotes you get back are comparable, the project does not drift, and nobody discovers a missing requirement halfway through the build.

8 min read

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How to audit your own website in an afternoon

A structured walkthrough for assessing your own website honestly — what it is for, whether it works on a phone, how fast it loads and where visitors give up — using free tools only.

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How to set up a Google Business Profile that actually brings in enquiries

Step-by-step setup and optimisation of a Google Business Profile, from claiming the listing to the categories, photos and review habits that decide whether you appear in the local map results.

8 min read

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How to write a page that AI assistants will actually cite

A practical method for structuring a page so ChatGPT, Perplexity and Google’s AI Overviews can lift a clear answer from it and credit you for it.

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