Client snapshot

Emerging Transformational Technology is a London-based tech company that helps businesses modernise how they work through AI, automation, and infrastructure. Their services cover everything from digital transformation and cybersecurity to automation tools and consultancy.
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As the business grew, ETT brought in new expertise to strengthen their offer in key industries like retail and automotive. With that internal growth came a need to reposition how the business presented itself online. The work they were doing hadn’t changed, but the focus had and the website needed to reflect that.
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What they needed

ETT wanted to keep doing what they were already doing well, but make the website speak more clearly to where they were heading.
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Their core services were still in place, but the business had evolved. AI and automation had become a central part of how they deliver impact for clients, and they wanted to bring that to the front of the conversation. At the same time, they wanted to highlight their growing work in automotive and retail, and make the overall site easier to navigate and understand.
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This wasn’t a rebrand or a full rebuild. It was a realignment updating the website to better reflect the shape and pace of the business today.
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What we did

We worked closely with ETT to refresh the structure, content, and flow of the site. The aim was to keep everything that mattered, while shifting the focus to reflect their updated direction.
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Here’s what we delivered
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• A homepage layout that introduces ETT’s focus on AI and automation from the start
• A clearer breakdown of services so that new and returning visitors can easily understand what’s on offer
• Dedicated pages for retail and automotive, showing sector-specific knowledge and internal growth
• Updated copy across the site that’s confident, helpful, and easier to digest
• Improved navigation to make key content easier to find and explore
• A refreshed timeline and team section to add personality and show the people behind the business
• Light integration of EDP’s services in a way that supports the partnership without disrupting ETT’s message
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The new site keeps everything that worked before, but sharpens the focus and brings the most relevant parts of the business to the front. It gives ETT a more confident digital presence that matches the direction they’re moving in.
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You can click below to see the full live site:‍

What's next

ETT is a fully managed client of EDP. That means we continue to support everything from SEO and social media to direct marketing and digital strategy. We don’t just look after the website we manage the full digital presence. This partnership shows what it looks like when we’re brought in to support long-term growth, not just one project.

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