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Client snapshot

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Alternative Market & Community Hub (AMCH) is a creative, community-led market space based in Hastings. It brings together independent traders, permanent residents, workshops, and events under one roof.

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It’s not a static retail unit. It’s a changing environment. Traders rotate. Events happen weekly. Messaging shifts. The space evolves.

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When AMCH approached us, they needed their digital presence to reflect that reality.

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What they needed

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AMCH needed more than a website or social media support in isolation. They needed a digital foundation that could support a fast-moving, community-driven space.

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Specifically, they needed:

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• A clear and confident online presence that reflected the character of the market
• A structured way for traders to book stalls and for visitors to make enquiries
• A reliable way to promote events and workshops
• Stronger local visibility through search
• Consistent, professional activity across multiple social platforms
• Reporting that was easy to understand and useful in decision-making
• Ongoing support that could respond quickly as the space evolved

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This required a joined-up approach rather than disconnected services.

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What we did

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We approached AMCH as along-term digital partner from the outset.

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Rather than separating website, SEO, and social into standalone tasks, we built an integrated system where each element supports the others.‍

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Website creation and infrastructure

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We designed and developed the AMCH website from scratch, creating a flexible structure that could grow alongside the space.

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The site includes:

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• Clear stall booking functionality via a direct booking pathway
• A dedicated contact page for visitors, traders, and general enquiries
• A branded live events calendar with subscription capability
• A stallholder CMS to showcase permanent traders individually
• An articles CMS to support ongoing updates and content
• Full hosting, management, and continued updates

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Beyond launch, we continue to manage and refine the site as information changes and new needs arise.

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Visit the AMCH website via the image below: 

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SEO strategy and implementation

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To strengthen visibility locally, we implemented a structured SEO approach, including:

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• Targeted keyword research
• On-page optimisation across core pages
• Ongoing content creation through articles and updates
• Performance tracking and reporting

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SEO was built into the structure from the beginning rather than treated as an afterthought.

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Content production

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To ensure the digital presence stayed authentic, we conducted multiple on-site content days in Hastings.

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These involved capturing photography and video of the space, stallholders, and events, creating a bank of original visual assets that feed into campaigns and content across platforms.

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This keeps AMCH’s online presence grounded in real activity rather than stock imagery or generic visuals.

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Social media management

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We manage AMCH’s presence across five platforms, ensuring consistent visibility while maintaining the character of the space.

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Each platform plays a defined role within the overall strategy, with content adapted appropriately rather than duplicated.

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This includes the creation of video-led content where appropriate, using original footage and imagery captured during content days.

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The aim is structured consistency without losing authenticity.

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Reporting and ongoing support

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We provide clear, digestible monthly reporting covering performance across platforms.

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Reports highlight key trends, campaign relevance, and actionable insights without unnecessary complexity.

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Alongside reporting, we provide ongoing responsive support, updating website content, adjusting messaging, and adapting campaigns as required.

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The results so far

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AMCH now has a connected digital system that supports how the space actually operates.

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• A fully custom-built website acting as a functional booking and enquiry hub
• Multiple enquiries already coming directly through the website
• A reliable structure for promoting live events and workshops
• Permanent stallholders properly represented online
• Growing visibility and engagement across social platforms
• SEO foundations in place to strengthen long-term search presence
• A dependable digital partner able to work on-site for content production and ongoing campaign development

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Most importantly, AMCH now has a digital presence that feels aligned with the atmosphere and pace of the space itself.

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Ongoing partnership

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AMCH continues to operate as a dynamic, community-led space, and our role remains consistent.

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We continue to manage and refine the website, develop content, support SEO growth, produce on-site visual material, and oversee structured social campaigns.

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The partnership is designed to provide steady, adaptable digital support that evolves alongside the space without over complication.