Here’s a quick answer: probably sooner than you think.

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SEO (Search Engine Optimisation) often gets treated like a finishing touch—something you do after a site is built or a business is established.

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But the truth is, if you care about being found online, SEO should be part of the conversation from the start.

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Here’s why it matters—and when to take it seriously.

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Launching a Website? Make SEO Part of the Build

SEO isn’t just about blog posts and backlinks.

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It’s about:

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• How your site is structured
• What words you use on your key pages
• How fast it loads and works across devices
• Whether search engines can actually understand what you do

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Getting this right during the build means your website isn’t just pretty—it’s findable.

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Already Have a Site? It’s Not Too Late

If your site’s already live, don’t panic.

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It’s never too late to improve your visibility.

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A well-executed SEO refresh might include:

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• Auditing your current setup
• Fixing broken links or technical issues
• Reworking page content for clarity and keyword strength
• Creating new pages or blog content to target what people are searching for

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You don’t need a total rebuild—you just need a clear plan and the right support.

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Starting a New Business? Build With SEO in Mind

Before you even launch, SEO can help you:

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• Understand what your customers are searching for
• Choose the right words and messages to reach them
• Get a head start on ranking for relevant terms
• Lay the foundation for long-term visibility

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Think of it like opening a shop. You can have the best products—but if no one knows where to find you, it’s a missed opportunity.

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It’s Not Just “Google Stuff”

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SEO overlaps with everything:

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• The content on your homepage
• The blog posts you write
• Your social media strategy
• Even your brand messaging

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It’s not an isolated channel. It’s the connective tissue that helps people discover what you do.

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Final Thought:

You don’t need to master SEO overnight.

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But if you want to show up in the right searches, for the right reasons, it’s worth thinking about early—and often.

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And if you’re unsure where to start?

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That’s exactly the kind of thing we’re here to help with.

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