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Social Media Tips
What to Post (and Why) on Facebook, Instagram, and LinkedIn
Not sure what to post on social media?
You’re not alone.
A lot of businesses know they should be posting—but the second they open the app, they go blank.
Should I post about my product? Should I be funny? Should I just share a quote and hope for the best?
Let’s take the pressure off.
Here’s how to think about content—platform by platform—and what actually makes sense for a business like yours.
First Things First: You Don’t Need to Be Everywhere
If you’re trying to post on every platform, every day, with completely different content—you’ll burn out fast.
Pick the platforms that your customers actually use (and where you can show up consistently).
For most small businesses, that means one or two of the following:
Facebook: For Staying Visible in the Community
- Think local, think personable.
- Post behind-the-scenes content, service updates, event reminders, or even quick wins from the week.
- People use Facebook like a community noticeboard—they’re not always looking for sales pitches, but they do want to feel connected.
Good post types:
- Customer stories or testimonials
- Seasonal updates
- “Before and after” photos
- Links to useful content on your site
- Team intros or quick insights into your day-to-day
Instagram: For Showing What You Do (and How You Do It)
Instagram is visual. But that doesn’t mean it’s only for products or influencers.
It’s great for showing:
- Your process
- Your results
- The people behind the work
Think of it as your business’s shopfront—it should reflect your standards, your personality, and what it feels like to work with you.
Good post types:
- Project photos or progress reels
- Quick tips in a carousel
- FAQs in video or text form
- User-generated content
- Announcements or offers in a well-designed graphic
LinkedIn: For Sharing Expertise and Building Trust
LinkedIn works best when you're sharing thinking, not selling.
It’s a space to show what you know, talk about how you help, and connect with people who might need your skills—even if they’re not ready yet.
Good post types:
- Quick lessons from client work
- Explainers of how your service helps
- Commentary on news or trends in your industry
- Thoughtful takes on common business problems
- Team wins, partnerships, and milestones
The Best Content Mix? Real, Useful, Repeatable.
Whether you’re posting daily or weekly, focus on three things:
- Be useful – Teach, guide, explain, or share something relevant.
- Be real – Show the people, values, and personality behind the business.
- Be consistent – You’re better off posting once a week with purpose than five times a week with filler.
Final Thought:
You don’t need to go viral to build a social media presence that works.
You just need to show up, share what matters, and speak to the people who care.
Start where you are, with what you know—and keep it human.
